Converting Prospects Into Loyal Customers

Have a bird’s eye view on your end-to-end sales process

Linking data across all the phases, sharing them and distributing it throughout the company will increase awareness of the sales situation and performance. Also, linking data will help you to identify customer profiles and staff behavior patterns of the successful deals or, on opposite, the most common failures. Also, as a by-product, there will be better reporting ability for the management.

It’s important to have a bird’s eye view on your end-to-end sales process from a perspective of conversion of prospects to loyal customers through sales process phases.

Sales funnel to organization mapping

The picture above shows how sales process’ internal structure contributes to conversion of an unknown prospect over opportunities to customers with closed deals. Awareness of these sales steps and their performance (conversion rates) is a key for starting sales management.