Contact Database Requirements

What are the main requirements that a good contact database should have?

What are the main requirements that a good contact database should have?

  • Shared. You don’t want every salesman to keep his own database. Also, customer support and marketing have lots of information they need to store about the customers. The only way your business can be effective is to have one central contact database.
  • Online. Real-time information should be accessible any time, anywhere.
  • Accessible. How many deals do you handle outside of your office? What about presales reps?
  • Relevant. The contact database should be kept up-to-date and everyone in the team should be encouraged to make any needed changes.
  • Retrievable. It is important that the comprehensive database can be quickly accessed and the necessary information retrieved.

Contact database concerns As soon as you have the contact database in place, there will be several organizational concerns:

  • Who should create the new contact records?
  • Who and when should update the contacts?
  • How to achieve accurate contacts?

Following arcticles will describe the specific aspects of contact management.



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