Academy

Learn about CRM concepts and master Sprinx CRM


Basics

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Getting Started

So you're managed to get Sprinx CRM up-and-running. What now?

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Modules

Everything you need to know about adding new features to Sprinx CRM

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Contacts

How to manage contacts in Sprinx CRM

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Activities

How to manage your daily tasks, records, TO-DOs and more...

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Advanced

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CRM? What is it all about?

Overview of basic concepts behind Customer Relationship Management

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Customer Centricity

Customer centricity as a business concept from CRM point of view

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CRM In an Organization

Basic structure of all the activities with your customers

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Converting Prospects Into Loyal Customers

Have a bird’s eye view on your end-to-end sales process

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Sprinx CRM Process Flow

Overview of the main process flow which is the core of Sprinx CRM

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End-To-End Sales Process Flow

Typical flow of activities and decisions of an end-to-end sales

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User Roles

What are Users expected to do and what are they going to be responsible for?

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CRM Application - Classifications

Identify Domain, Purpose and Delivery mode

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Adopting CRM

What should you consider to adopt and when?

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Marketing and CRM

What will you need to look at when adopting CRM into your marketing?

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Marketing Objectives, Process and CRM

How to start with defining CRM objectives for marketing?

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Typical Marketing Tasks and CRM

What are typical marketing tasks that CRM should support?

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Taking Control Over Campaigns

What we will communicate and to whom?

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Campaigns vs. Channels

Multichannel campaigns and CRM

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Targeted Campaign Lists

Process of campaign list assembly

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Campaign Execution and Tracking

What will you need from your CRM?

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Marketing KPIs

What are typical marketing tasks that CRM should support?

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Lead Nurturing

How does CRM support lead nurturing?

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Marketing Performance Evaluation

How does marketing work as a process in our company?

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Main Principles of adopting CRM Into Sales

How does marketing work as a process in our company?

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Taking Care of Your Business Contacts

Manage the most valuable asset at your company.

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Contact Database Requirements

What are the main requirements that a good contact database should have?

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Rules of Good Contact Management

What are general principles your contact management should stick to?

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Excellence

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Getting Started

So you're managed to get Sprinx CRM up-and-running. What now?

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