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SprinxCRM – The Way You Drive Your Business

by Marketa Gsollhoferova
24/01/2012
14:31
0
While selling the SprinxCRM solution to our customers, we often hear the question „Why should I use this system?“ The question is valid and deserves attention. Many of our customers were able to manage their businesses using datasheets and documents and, at first, they don´t feel the need to make any changes to their work routine.



What is in CRM?

by Marketa Gsollhoferova
17/01/2012
13:26
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As a business owner or a manager of a successful company, you are naturally interested in revenue growth. You have to make the company income grow while your costs should be getting lower — these two concepts are always united. Cost reductions might make you lose your business potential but, on the other hand, increasing the budget to support a bigger sales team won’t grow your profits by itself either.


Where Do You Draw the Line?

by Marketa Gsollhoferova
11/01/2012
16:53
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It is well known that we all need to provide the best possible products and services for our customers to be able to survive in the very competitive business environment. We also know that all customers are unique and they cannot be seen as a single mass of money bringers.


CRM as a Tool for Customer Interaction

by Marketa Gsollhoferova
04/01/2012
13:45
0

In our recent post, we defined the set of Key Principles how to successfully adopt CRM in a company. But there´s still one more important thing to be said - your company won´t gain any profits overnight only by implementing CRM.



Ethics In Using Social CRM Principles – Is The Limit Sky High?

by Marketa Gsollhoferova
19/12/2011
13:41
0
During the last few days a huge wave of discussions hit the web since the moment the Dutch air carrier KLM announced their new initiative to allow people to choose seat mates via Facebook. This is exactly the kind of example when using social media for business purposes can be quite controversial. Is it better to find a seat beside a person who seems to match your preferences – or to know the person beside you evaluated you first?