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CRM Adoption - Conversions from Prospects to Loyal Customers

by Marketa Gsollhoferova
02/03/2012
14:13
Our previous posts clearly shown companies implement CRM because of their business objectives. Now let´s have a global look at how CRM really helps being properly implemented in company´s business process.


The Devastating Power of Customer Fields

by Marketa Gsollhoferova
24/02/2012
14:00
When people use any software they are expected to fill in dozens of forms to reach their target. You have to give your personal data to make an order, you even have to go through a form to get to a new online game and you have to enter your customer’s data of to keep him in your evidence for any further business. Filling in forms is not only potentially tiresome, but many people also also find the standardized forms inexact (or even unusable) since they lack some additional field that someone may find important.


SprinxCRM – Expanding Your Business Opportunities

by Marketa Gsollhoferova
07/02/2012
13:41
The process of managing and expanding your business opportunities can be seen as a snowball. Imagine a situation: you have a good product, you know your target audience, but your still aren´t able to distribute the offer successfully. You need to push the snowball on the top of the mountain, let it roll down the slope growing to the maximum size before it reaches the bottom of the hill.



SprinxCRM – The Way You Drive Your Business

by Marketa Gsollhoferova
24/01/2012
14:31
While selling the SprinxCRM solution to our customers, we often hear the question „Why should I use this system?“ The question is valid and deserves attention. Many of our customers were able to manage their businesses using datasheets and documents and, at first, they don´t feel the need to make any changes to their work routine.



What is in CRM?

by Marketa Gsollhoferova
17/01/2012
13:26
As a business owner or a manager of a successful company, you are naturally interested in revenue growth. You have to make the company income grow while your costs should be getting lower — these two concepts are always united. Cost reductions might make you lose your business potential but, on the other hand, increasing the budget to support a bigger sales team won’t grow your profits by itself either.