CRM initiatives must not only be technically sound but must also be accountable in helping businesses understand exactly what they’re getting in return for their money. Forrester analyst Bill Band explains in his new report, Quantify The Business Value Of CRM, explains that if those professionals who lead CRM projects do not build businesses cases correctly they are likely to see their initiatives fail.
A new infographic from Pardot examines how marketing automation has transformed the ordinary marketer into a superhero marketer.
The saying “Mother knows best” now extends to social media and brand recommendations. More mums than ever before are active on social media, and they aren’t shy about writing about products or interacting with brands they like. Mums also turn to other mums for advice on shopping and products, making them some of the most influential and social consumers.
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